Founded by Vivian in 2025, YU Rituals creates intentional body care for skin affected by the pace of modern life.
We pair barrier-supporting ingredients with adaptogens and sensorial textures to transform an everyday routine into a grounding ritual.
YU Rituals draws inspiration from botanical traditions including Ayurveda and Traditional Chinese Medicine (TCM), bringing together adaptogenic botanicals such as ashwagandha and reishi with modern, barrier-supporting ingredients.
The result is thoughtful body care designed to replenish dry, stressed skin. Timeless in philosophy and distinctly modern in performance.
The search for a softer way was personal.
Yu (余) is my mother’s maiden name, and I created YU Rituals to honor her, and women like her, who give so much to the world that they often forget to make space for themselves.
In that spirit, YU Rituals is also for you: an invitation to care for your skin, your body, and yourself, even on the busiest days.
Thank you for being here.
Vivian