Who we are
A calming ritual for your skin and nervous system.
YU Rituals was created with one belief: that caring for your nervous system is just as important as caring for your skin.
In a world that moves fast, our bodies hold tension, overwhelm, and are subject to sensory fatigue. We wanted a softer way to come back to ourselves—a ritual that feels grounding, nourishing, and deeply calming.
A name rooted in care.
The search for this "softer way" was personal. Yu is my middle name, and my mother’s maiden name.
She is one of the hardest-working women I know, and YU Rituals was born from a desire to honor her and women like her, who give so much to the world that they often forget to save a moment for themselves.
The name is a dual tribute: a nod to my heritage, and a dedicated space for you. It is a reminder that your wellbeing deserves a personalized ritual, a quiet pause, and a seat at the table.
Formulated for the Senses. Rooted in Science.
We began by pairing high-purity magnesium and adaptogenic extracts with warm, quiet fragrance profiles. The result is skincare that nurtures both the surface and the senses—helping you reconnect with the feeling of being in your own body.
The YU Rituals Standards
The Ritual: Every bottle is a visual reminder to slow down. Minimalist, tactile, and designed to live on your bedside or vanity.
INTENTIONAL DESIGN
The Shift: We use functional scents and textures that signal the brain to "downregulate," shifting your system from noise to stillness.
PURITY FIRST
The Grade: We source the highest-purity minerals, ensuring every mist is as clean as it is effective.
SENSORY SCIENCE